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To optimize the communication strategies of your campaigns, you must understand what the traffic temperature is and why it is important. Knowing how to communicate the right message and define your audience will guarantee the success of the goals you set for yourself in your digital business. The traffic temperature...

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One of the direct impacts of the Covid-19 pandemic and the resultant lockdown had been a significant drop in revenue for the government. The government has identified that one of the major reasons for delays in GST filing has been the requirement of a digital signature. As a relief measure,...