SEO

SEO

How to Turn Proprietary Data Into Earned Media Journalists Want to Cover

Some of the strongest PR stories may already be sitting inside your company.Customer trends, transaction patterns, survey responses, product usage, industry benchmarks, and other proprietary data can give journalists something they cannot get from another generic company announcement. The challenge is turning those numbers into a story people outside your...
SEO Specialist Conducts
SEO

How an SEO Specialist Conducts a Competitor Gap Analysis

To succeed in search engine optimization, you need more than just basic keyword research, you need to understand your competitors. An SEO specialist in Atlanta is trained to identify gaps between your website and those ranking above you. These insights allow specialists to develop a tailored strategy that fills those...