What Are The Proven SEO Strategies To Improve Your Website’s SERP Rankings?

Ranking on the first page of Search Engine Results Pages (SERPs) is essential for businesses to acquire organic leads. Getting your website featured on the top spot means more potential for reaching new visitors and customers. 

However, moving to the top of the SERPs requires you to implement numerous SEO strategies. With over a billion websites competing for the top spot, you must adhere to the SEO best practices. Websites that rank at the top are also considered a powerhouse of content that Google loves. Here is the list of proven SEO strategies that can rank your website on the first page of SERPs. 

Develop Content Based on the Search Intent of Your Users 

To hog the limelight at the top of the search results, you must create content that resonates with your user’s search intent. Google updates its algorithms to ensure that the search results comply with the intent of the users. SERP analysis can be an effective way to confirm whether your content meets the search intent of users. As a website owner, you must know about the following types of search intent. 

  • Informational 
  • Commercial 
  • Transactional 
  • Navigational 

Optimize the Loading Speed of Your Website 

The speed at which your website loads has a direct impact on Google rankings. Based on the inputs of prominent SEO experts, websites that rank on Google’s first page have faster loading speeds. You can determine your website’s loading speed with Google’s PageSpeed Insights. 

Compressing the images on your website and deleting obsolete third-party scrips are effective ways to optimize the page speed. If you want to increase the loading speed of your website in Yandex, consult with a Yandex SEO expert. 

Comprehensive Keyword Research 

One strategy that has remained the same over the years is comprehensive keyword research. To improve your website’s SERP rankings, start by identifying the appropriate keywords. Some popular tools that can help you with keyword research are Google Keyword Planner, SEMrush, etc. 

Website owners looking for high-quality organic traffic should consider long-tail keywords. These keywords have lower competition and can fetch you targeted traffic. It is also crucial to analyze the search volume and competition while selecting keywords. 

Get High-Quality Backlinks from Authority Websites 

Even if you follow the SEO best practices, your website won’t rank on the first page if it lacks backlinks from authority websites. Therefore, getting backlinks from numerous high-authority websites must be a big part of your SEO strategy. 

One of the most effective ways to get high-quality backlinks is by creating shareable content. Curating content and contributing to other websites can help you get high-quality backlinks. 

Use Easy-to-Understand Alt Tags 

Alt tags are an integral part of making your website search engine-friendly. These tags are used to ensure that the search engine bots can understand your website’s images. So, describe the image by considering all factors. 

Moreover, every image on your website must have a unique alt text. Alt texts must have keywords integrated into them properly. But refrain from stuffing keywords, as this could adversely affect your rankings. 

Undoubtedly, improving your website’s ranking on major search engines is a multifaceted process. If you are looking for higher rankings in the Yandex search engine, consult with Yandovskiy SEO. With their proven search strategies, they will boost your website’s visibility.