If you want to know how to use TikTok for online sales, you’ve come to the right place. Our Tiktok creative agency has compiled a complete material for you to understand how the platform works and how to use it to do business. Let’s start?
How to use TikTok for sales: Step by step guide
1 – Create an account and change the settings
Create a Corporate Account. Select the category that best describes your business.
2 – Edit your business profile
Write your brand description on the profile and include your website, email and links to Instagram profile and YouTube channel.
Us following tools in the Enterprise Pack to help you with your work:
- Analytics: Monitor the performance of your videos.
- Message Settings: Enable the option to create an automatic reply.
- Business Creative Hub: Browse the business content guide, searching for keywords, content related to your brand, trends, and more.
3 – Create quality content
Doing research to get to know your target audience better and producing content that aligns with their interests can be a great way to start selling on TikTok. Invest in hashtags, challenges and emojis to promote engagement with your followers. Encourage people to participate in your actions.
Also try to keep an eye on video and music trends for inspiration and more chances to increase the view of your content and, consequently, your products.
4 – Interact with the audience
Basic rule for marketers on any social network: chat with your followers, answer questions, doubts and comments in general. In other words, be communicative.
And don’t go too long without posting new content. Attendance on TikTok is crucial to success. Posting just once in a while won’t help you reach the number of people you want.
5 – Find out about partnering with influencers
We’re not just talking about big influencers, known across the country. You can search and try to contact people who have a considerable number of followers and a loyal audience. This already represents great sales potential.
You don’t need a millionaire investment. It is enough for the person to identify with your message, brand or product. Run after partnerships. Look for keywords that have to do with your business and see if there are any related influencers.
6 – Get to know TikTok for Business
TikTok for Business is a space aimed at merchants who want to invest in paid ads. So, if you have a little money to spare, consider entering this world.
There are several types of ads available, according to the length of the video and technology used. You inform your campaign objective, the audience you want to reach, set a budget and create the ad.
The platform also has important data to help you understand your campaign regarding its performance, effectiveness and real impact.
7 – Monitor the data
Even if you decide not to invest in sponsored ads at first, it is very important to follow the statistics provided by TikTok about the videos published.
In this way, you know if you are reaching the right audience and in the right way, and analyze what you can do to improve your presence on the social network.