5 Qualities a Good Content Writer Should Have

A content writer is someone who concentrates on providing relevant information or knowledge about a particular subject matter such as brands, movies, products, ideas, or any other topic. A content writer is someone who writes about anything and everything under the sun. But such content writers do not write aimlessly. 

However, it is not enough that he knows how to do content writing or that he knows about what he is writing about. He needs to possess the good qualities of a content writer for him to succeed in educating and persuading his target readers to read his content. Here are some of the qualities a content writer must possess.    

Being Prepared

Before starting, a content writer must have the right tools to help him do the job. Without the tools needed, a writer might have a hard time coming up with content. A writer might not end up following certain guidelines that are required for a submission to get published. With that said, here are some tools that a writer might need.

  • Word processing tools such as Google Docs, OpenOffice Writer, and MS Word
  • Grammar checkers
  • Plagiarism checkers

There are also miscellaneous tools that can help writers adhere to specific guidelines such as word count and character length. A character counter can be very helpful in determining how many characters a title or sentence has. There are also spell checkers, keyword checkers, and more. 

Knowing Your Topic

A good content writer must know what he is talking about. If you are aspiring to be a good content writer, you must be knowledgeable enough about the topic you are writing about because it is your job to provide relevant information to your readers about your topic. You must know what you are trying to say. Most of all, the topic must be well-researched. 

A good content writer must satisfy his readers’ thirst for knowledge on a topic he is discussing. Otherwise, his readers would find his article unreliable and doubtful. For instance, if you are talking about the importance of keeping your body healthy, then you should provide details about the consequences of an unhealthy lifestyle, the ways by which to remedy it, and the steps to living a healthy lifestyle.

Consider the Audience

Content writing is all about writing informative content for someone. And so you need to know who your readers are because a written article would be rendered useless if nobody will read it. It would be best if you researched the audience who will most likely read your article so that your article will serve its purpose. 

For instance, an article about excelling in law school is intended for law students and not for medical students. Or an article about being a good cook is intended for those who love to cook. Knowing your reader or audience also allows you to tailor-fit your writing to attract more like-minded and curious readers altogether. This fact is the reason why it’s always important to consider the audience.

Knowing Your Purpose 

What is the objective of your topic or article? Are you trying only to lay down facts about a specific topic? Or are you trying to persuade your readers into believing the content of your article? Whatever it is, you must be certain of your purpose. 

If you want your readers to watch this or that movie, then you must be convincing enough for them to watch it. You must describe the scenarios and explain their meaning so that your readers can connect to the movie and maybe enticed to watch it. If you merely intend to lay down facts about a specific topic, then your tone must be neutral and unbiased since your purpose is merely to provide facts and not to convince. 

Knowing How To Convey Your Message

Knowing your topic and your readers are useless if you do not know how to properly convey your message. Conveying your message means observing the rules on grammar and syntax. You must be logical, too, in writing your article so that your readers would get the message and won’t be confused in trying to understand the same. 

Your article must be direct, concise, substantial, engaging, and interesting. It must be properly edited and polished so that your readers would understand what you are trying to convey. For instance, you should not consume the entire page only for the introduction. You must further elaborate on your topic so that it will not waste the time of your readers. 


Remember, your potential readers will not waste time reading the entire article without finding the information that they need. Therefore, knowing how to do content writing must be coupled with the qualities mentioned above for you to become a good content writer. Not only will you be satisfying your reader’s curiosity, but you’ll also be making some serious money as writing can be a lucrative job.