According to the Zippia website, there are 32.5 million small businesses in the U.S. How many of the most successful ones do you think utilize SEO for small businesses? We don’t know the exact numbers but we can hazard a guess that it’s a lot!
The days of traditional print advertising methods bringing substantial customer numbers are over. The reason for this is that many people now search online for everything that they need, whether it’s ordering a pizza right through to home insurance.
Whatever your products or services are, to give yourself a fighting chance in the highly competitive small business realm, you need to get your online presence up to scratch. Let’s now look at five services your company needs to thrive!
Analyze Your Competition
One of the most important things you need to understand when you’re a small business is your competition. Thus, good SEO services for small businesses will start by analyzing your competition to see where you and they stand relatively.
By looking at other businesses with an analytical approach, you can gain valuable information about how successful companies conduct their SEO. You can also look at where competitors have weak points and then plan to exploit this.
As well, you’ll learn where your current strengths and weaknesses lie. This means that any future strategies will be more on point than they’ve ever been in terms of pushing your business in the direction of success!
Keyword Research and Implementation
Any local SEO for small business service worth their salt will be excellent at finding keywords that will help draw the right customers to your website. They will not only be able to find the right keywords but also put them into your site in the proper manner.
After all, Google and other search engines rely on keywords and keyword phrases to rank websites’ content. So it’s crucial that you get this part of SEO right as it’s going to be fundamental to your small business growth.
The last thing you want is a company with limited experience with keyword research. They might end up finding keywords that help you rank but attract the wrong type of people to your site. They also might try and keyword stuff your content in a very obvious manner, which will read bad and the Google algorithm will probably notice too.
Many people know a little about SEO on-page, but not so much when it comes to the technical side of things. If you don’t deal with your technical SEO, you might not be ranking on sites like Google as well as you could!
Technical SEO can be about the tiniest of issues that you never would have known about or noticed. It takes a professional with the right knowledge to know where to look to make any necessary changes or improvements.
A competent SEO for small business provider will delve into the technical side of things by doing a full audit of your website. Once they correct any issues or enhance parts of your technical SEO, you can expect to rank better and see more customers visiting your website.
On-Page SEO Optimization
While technical SEO is important, on-page SEO is the most vital element to get you ranking in the search engines. We’re talking about the content you publish on your website.
Your content needs to be super-specific and relevant for it to matter in search engine page results (SERPs). As we’ve mentioned, keywords and phrases are so important, and then need to be threaded into your content with care.
Furthermore, you need to ensure you have no duplicate content on your site as this may confuse the Googlebots that scan through your site to try and categorize your pages. Plus, if you have any content that is copied from an outside source, you’ll almost certainly have issues with ranking.
Another important aspect of on-page SEO is getting all your images optimized. Even though it might seem like a small thing to put in a relevant title and alt tags for each image, it all adds up when combined with other SEO techniques to give your site the best fighting chance possible!
If you’re looking to improve on-page SEO, we recommend you go for a company like tilladelse marketing agency. They specialize in SEO for small businesses.
Content Marketing and Local SEO
Content marketing is a powerful tool for businesses looking to expand and develop a reputation in their field. Thus, it pays to have a solid content marketing strategy for your company.
The aim should be to define your target audience and then get targeted ads that genuinely appeal to this demographic of people. You do need to have high-quality and engaging content on your site so that when people find it, they stay on it for a significant amount of time.
If your content is exceptional in that it helps visitors in some way, then they may bookmark your site. These visitors might also sign up for your newsletter if you have one, which is a great way of gathering customer data.
Also, if you are a local business then a good content marketing strategy can work wonders for your reputation. You need to understand, though, that local SEO tactics aren’t the same as standard SEO ones. There needs to be a different approach and it’s worth investing in SEO services for small businesses that have the relevant experience to get the job done right.
SEO for Small Businesses Explained
We’ve now run through some of the fundamental aspects of SEO for small businesses. If you get these elements right, your business’s online presence and reputation should improve drastically. Then, you can expect more customers, more revenue, and an excellent ROI.
Learn more about this topic and similar topics on our blog.