Today, people can research and find information of any type online with just a few clicks on their mobile phones. Your business website is the first thing visitors will see.
The first impression majority of prospects have is –
- Who are you?
- What can you do?
Investing in improving the online visibility of your tree maintenance company is essential for attracting new clients and successful business growth. 97% of local people learn about a native business through the internet. So, have a simple, user-friendly, and search-engine responsive website created for your tree care company. Ensure to have a responsive website because it works well on small devices like mobile and tablets.
Before the launch of the internet, the local businesses used printed flyers or newspaper ads, or sponsored small local events for promotion. Currently, they have a plethora of opportunities to market their local tree care business on the World Wide Web.
Besides, your tree service website, potential clients can reach you via online directories. You can submit your business details on several directory listings. Some directories are free, while some need a subscription. A few directories like a better business bureau or Manta were designed to validate a specific company as a section of the community it aids.
Get on board Google My Business
Google is the first used search engine across the world. Google verifies businesses based on their location and services, so they can display credible businesses to their audiences. For tree care service GMB is a good option because it helps to target a specific target audience.
For example, if a homeowner needs the services of a tree care expert, they will conduct a local search using terms like – ‘Sydney Tree Care Company’ or ‘Tree Care Service in Brisbane’. Listing on GMB as well as directories like Bleen can be useful to gain visibility before the local community. Bleen is a national directory where Australian local companies are listed.
If you are still sceptical on why use Google My Business for acquiring the local customers for your tree care services in Australia, then here are some great impressive reasons.
- It is 100% FREE.
- Customers are aware you are local as the GMB listing pops up with directions.
- Better search visibility on Local Pack.
- Displays helpful business details
- GMB allows prospects to message from a business listing.
- Promote coupons and offers via GMB listing.
- Obtain Google insights & analytics associated with clients.
- Google hangout feature allows interacting with 10 to 15 clients at the same time.
- Google Analytics allows tracking site traffic.
- Receive and respond to GMB reviews.
GMB listing offers more online exposure but make sure that your business information like name, address, phone number, website link, social media profile, images, etc. is consistent and accurate.
Besides, getting onboard GMB or any other top directories helps to build quality backlinks. On busyfox.com.au, you can learn more about how backlinks are good for search engine ranking. Social media also plays a huge role in gaining exposure. Even adding a blog to your website can help to gain followers. It is also a way to connect directly with your clients. Digital marketing management needs time, effort, and resources. If you can afford to have a professional handle your online promotion.